Nike and StockX Settle Trademark Dispute Over NFTs and Counterfeit Sneakers

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2025-09-01 06:53:02

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Nike Inc. and StockX have reached a settlement in their three-year legal battle over trademark misuse and sneaker-linked NFTs, avoiding a jury trial scheduled for October. The dispute, filed in February 2022, centered on StockX's "Vault" NFTs, which Nike alleged used unauthorized images of its sneakers to sell tokens tied to physical shoes.

The resolution comes after a March 2025 ruling that found StockX sold counterfeit Nike sneakers. Analysts suggest the settlement narrows opportunities for gray-area resale platforms while emphasizing the importance of brand-approved NFTs in the digital asset space.

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